Everyone’s jungle is different. How do you avoid the entanglements your jungle creates? How do you break free from the physical and mental restraints that constantly surround you? How do you live free within your jungle without being bound to your device? The Smile Jamaica Wireless Earphone is the solution for your tangle-free lifestyle.

The Smile Jamaica Wireless campaign is House of Marley’s call to action for anyone who cares about our planet Earth! This campaign focuses on these VERY serious questions:

How do you protect the earth?
How do you give back to somethingyou’ve taken so much from?

The tagline, a reinterpretation of our iconic “Superior Sound. Sustainably Crafted” message anchors the campaign by re-enforcing the House of Marley brand philosophy and charitable initiative (see: HousofMarley.com/Project & HouseofMarley.com/Materials)

The campaign imagery is driven by this proverbial jungle, framing the focus on the product. Our talent, traveling through these depths are tangle free as they search for the answer to these questions. The answer — Smile Jamaica Wireless, our new Bluetooth earphone made from sustainable materials.

Credits:
Creative Direction — Joshua Lynne
Photography — Jessica Miller
DP — Zak Mulligan
Stylist — Jenny Haaplaa