No better way to ring in the new year than creating the branding for the biggest party in Miami. As an antidote to watching people freezing in Times Square, Fox and Den of Thieves commissioned Trollback + Company to turn up the heat for Pitbull's New Year's Revolution with a sexy neon package used on air, on stage and projected onto the walls of the Thompson Hotel.
I designed all the icons to brand each venue as well as a custom font, DALÉ NEON to keep the energy buzzing. Things really heated up when we collaborated with photographer Merlin Bronques from Last Nights Party who added the perfect compliment to the package, setting the tone for the raunchy, hot, Latin fiestá. DALÉ!
Client — Fox / Den of Thieves
Agency — Trollback+Company
Animators — Benjamin Nichols, Eric Epstien, Paris Glickman, Chris Foster